One of the region's biggest advantages is its geographic location and features. This is mainly attributed to the intersection of first-class domestic and international north-south and east-west transport links. In the near future the “Maritsa” and “Thracia” motor highways, which cross Stara Zagora district territory, will be completed. The traffic along the two railway lines, which connect the western part of Bulgaria with the Black Sea ports, and the southeast part of Bulgaria with Turkey and Greece, is extremely intensive.

The region is characterised by large variety of landscape, consisting of mountains, forests and plains. The composition and character of soil varies considerably. The most common types in the mountain terrains are cinnamon forest soils, while the vast valley sites are mostly covered with dark brown and meadow soils. The climate is trans-continental, while the winter is mild and warm. The average annual temperatures are between 8-13 degrees, significantly affected by the Mediterranean Sea, with average monthly rainfall of 150-190 l. per sq.km.